A major U.S. consumer electronics retailer was running increasingly complex promotional programs, including stacked and multi-level offers. Their legacy tools and manual work-arounds led to frequent setup and system errors—costing millions in lost revenue and triggering significant margin erosion. The Promotional Pricing Team relied on hacks and error-prone utilities not intended for promotions, creating operational chaos and constant fire-drills. As promotions grew in volume and complexity, the team could no longer scale their processes or maintain accuracy. The business urgently needed a modern, reliable solution that could prevent costly errors while enabling sophisticated promotional strategies.
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