FAM Brands decided business data analytics needed to become a top priority for their business. They were employing a variety of business system (e.g., ACS, NuOrder, cIMS, NGC, Shopify, ReCharge, etc.), and realized that these applications’ out-of-the-box reporting tools could not effectively consolidate data from other systems. This made it difficult for the FAM Brands team to access enterprise level analytics for better decision-making. Additionally, FAM Brands was undertaking different projects to update and replace different source platforms, pressuring the organization to establish a future state architecture that would allow different groups to consume data for analytical, data science, reporting and client purposes. 

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