Key components of this integration effort involved incorporating applications such as Salesforce Commerce Cloud (SFCC) for e-commerce, Braze for customer email communications, and Narvar for managing shipments and returns. Leveraging Boomi integration, the team employs a combination of REST API, SOAP, and SFTP protocols to facilitate seamless communication among these applications. Collaboration with the respective application owners across different departments is integral to the success of this initiative. This strategic initiative aimed to bolster crucial functionalities, including order fulfillment, inventory and product management, customer returns, and customer data management.
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